About us

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RateCards.net was developed to help advertisers find new and more targeted media publishers for their advertising needs and to help all types of print and online media publishers create professional rate cards and increase their visibility and sales among advertisers. It connects advertisers to media publishers and service providers near and far by using the power of internet in a simple and innovative way.

Our service will help advertisers small and large find new interesting and targeted media channels and narrow them down by subject area, region, media type, contact volume, reader profile, etcand other criteria. Searching, selecting, comparing and contacting and comparing different media publishers and service providers has never been this easy.

With these features, advertisers can find new, interesting and effective channels that they never even knew to exist.

In addition to well-known mass media, there are countless magazines and publications both online and in print. These present advertising options, but they are not well known or easily approached by advertisers, because they have not made the effort to create professional rate cards of their services and ad positions. Many smaller media companies think that the effort needed to generate advertising sales is greater than the benefit, so they lack decent rate cards, making it difficult for advertisers to find and approach them.

Everyone should remember, however, that what is difficult to buy is really hard to sell....

By using our RateCards.net service, anyone can create professional rate cards for their media, including even the smallest club newsletter, blog, or other piece, making it easier to target and sell to advertisers. Our directory will list your media when it matches the searche criteria entereds performed by advertisers. We will also provide you with statistics of your media’s performance on our site. For bigger media publishers and service providers, our service offers a global group of potential advertisers who might not know the right local media companies.

Advertising is always effective when the target audience is right and your product has potential....

For larger advertisers, we can help you contact many small media companies that, combined, can offer the targeted volume of readers. For smaller advertisers, our directory offers full access to small media companies with the right audience for cost-effective advertising.

The key feature of our service is that each advertiser can select the appropriate channels and target its message to the right media publishers and service providers.

Ad Services

The ad itself is an important factor in effective advertising. For that reason, our directory lists various ad service providers and their portfolios.

Anyone can register as an ad service provider for free, creating a company presentation and portfolio of previous work. Ad service providers can include a link directly to their website, too.

About the Service

It’s quite common that smaller media publishers do not have professional rate cards or market their ad positions well. Rarely can you even see advertising prices along on the media pages. Often they think that selling ads is too much work that generates too little revenue. However, advertisers are always interested in target audiences and that’s exactly what smaller media publishers have to offer. Also, many smaller advertisers are more interested in smaller media publishers for better visibility within their limited budgets.

Before Google advertising, there were very few good smaller-budget options for smaller advertisers, yet they too need to advertise.

Also, for smaller media publishers, outsourcing ad sales works only for adword-type solutions, since their channels alone are typically too small for “manual sales”. And there are even fewer options for print media companies. However, if someone were to call or email and say, “Hey, I want to advertise on your media,” most all of them would be happy to take the extra revenue.

Even if when search engine advertising is very effective (and we encourage every advertiser, large and small, to try it out), it still has some limitations, especially for new products and services that are not searched for because they are not known to exist or because potential customers don’t know they have a need for them. Also, adword-type of advertising does not work very well for brand marketing, where you want to create awareness more than you want to offer a target resultspecific product. You also typically may not know where your ads are being displayed. These options are available only for online media publishers and advertising. That is why we want to harness the power of the internet to increase the effective use of print media publishers and advertising, too, for small and large companies alike, all over the globe.

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If you have any questions or suggestions regarding our service, please send us your feedback. We are always looking for ways to improve our site and our service.